Redefining Leadership Program

Modernizing Leadership Standards.

Advancing Women Leaders.

Strengthening Business Outcomes.

An in-person, science & strengths-based leadership program equipping early- to mid-level women in construction to strategically elevate their leadership career, influence boldly, remain authentic, and prioritize well-being while driving measurable impact for their career, teams and organizations.

Enrollment begins January 22nd!

Exclusive Partnership with the American Subcontractors Association (ASA)

The Atkins Impact is partnering with American Subcontractors Association and She Builds It to bring you a professional and leadership workforce development program uniquely designed to cultivate a pipeline of strategic, authentic, and influential future-ready women leaders.

This exclusive in-person program, based in Houston, is uniquely tailored to meet the specific needs of the construction industry, setting a new standard for industry-focused development.

Why Redefining Leadership?

Today’s leadership standards are grounded in 96-year old principles that are no longer meeting the demands of today’s evolving, complex and volatile business environment.

Under today's standards:

Poor leadership practices cost American companies ~$630 billion annually due to decreased productivity, turnover, and engagement

Women hold only 25% of senior leadership positions in the U.S.

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By 2030, a failure to invest in mid-level women leaders will deepen the succession gap, leaving businesses vulnerable to disruption and inefficiency

Companies with leadership that reflects the communities it serves:

Are 21% more likely to outperform their peers in profitability.

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Have 73% better decision-making and increased innovation.

Experience 35% higher returns on equity.

Our Mission: To Create Future Ready Women Leadership Pipelines

We are redefining leadership standards and modernizing leadership development by equipping women with actionable tools, transformative insights, and empowering experiences to lead authentically, influence boldly, and achieve strategic impact.

Our mission extends to partnering with organizations to cultivate inclusive, effective, and future-ready leadership pipelines, driving both individual and organizational success in a rapidly evolving world.

We Help Women:

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Reimagine what's possible

We equip women to break through limitations, envision bold opportunities, and redefine success on their terms, unlocking new levels of impact, potential and influence.

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Lead with purpose and intentionality

We empower women to cultivate a visionary approach to leadership, aligning their strategies with organizational goals and their personal values, while driving measurable outcomes in their teams and industries.

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Accelerate their careers authentically

We provide tailored tools, actionable strategies, and ongoing support for women to confidently rise through leadership ranks while staying true to who they are, ensuring sustainable, fulfilling career growth.

Alumni of the Redefining Leadership Program will be able to:

Enhance Strategic Savvy and Business Acumen

Increase your business acumen to amplify your expertise and talents; equipping you to lean into your strengths and align them with business objectives and contribute strategically to drive measurable results.

Perform Strategically and Increase Organizational Impact

Learn to perform strategically, not exhaustively; to select and excel in the right roles. You will intentionally deliver results that matter without sacrificing your well-being or credibility.

Elevate Personal Branding & Effective Communication

Build an authentic personal brand that commands trust, credibility, and respect. Learn how to showcase and articulate your value not just your tasks, and advocate for yourself and others with clarity, confidence, and impact.

Expand Visibility and Strategic Influence

Build the right relationships to cultivate intentional visibility that amplifies your influence and propel your career. These skills will empower you to contribute to high-impact projects and broaden your network.

Strengthen Emotional Resilience and Self-Awareness

Refine your emotional intelligence, self-awareness, and self-regulation. Foster and build thriving relationships and confidently navigate complex personalities and styles.

Strengthen Decision-Making and Problem-Solving Agility

Enhance critical thinking to analyze challenges, make confident decisions, take calculated risks, adapt under pressure and deliver impactful outcomes for yourself, your teams and organizations.

Build a Supportive Network

Form lasting connections with like-minded women leaders across the industry. Build collaborative learning experiences and share insights for growth and development.

This program is uniquely designed for women in construction who are:

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Emerging Leaders:

Early-career leaders, such as supervisors, seeking to build foundational leadership skills and confidence to lead with impact.

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Mid-Level Leaders:

Managers, senior managers, and directors ready to enhance their leadership influence, strategic thinking, and ability to drive results.

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High-Potential Talent:

Women identified in succession planning pipelines who are preparing for advanced leadership roles and greater organizational impact.

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Ambitious Aspiring Executives:

Women with a vision for senior leadership who want to strategically accelerate their career growth and readiness.

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Women Navigating Challenges:

Professionals facing imposter syndrome, burnout, perfectionism, or career stagnation, seeking tools and strategies to overcome barriers and thrive in male dominated spaces.

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Leaders Committed to Growth:

Women who aim to elevate their leadership effectiveness, build readiness for future roles, and lead authentically while driving meaningful results.

This Program Includes:

  • 6 month curriculum, cohort based program (March - October)

  • Leveraging the power of an in-person community with women across the construction industry

  • Houston based, in person bi-weekly 90-minute development and coaching sessions (starting the week of 3/24 on either Tuesday or Wednesday mornings)

  • Strengths assessment to uncover your unique strengths for strategic career growth and acceleration

  • Kolbe assessment to determine decision making style to boost your contribution and impact w/out burnout

  • Growth assignments for real world application and immediate results

  • Graduation ceremony, awards and certificate of completion to celebrate YOU!

  • Autographed copy of the upcoming "Women Redefining Leadership with S.P.I.C.E." book launching in March!

  • Discounted ticket to the "Leadership Redefined" Conference in August here in Houston!

  • Facilitation by experts and certified coaches

For Members and Non-Members Together:

For ASA Members

$2299 Only

For Non-Members

$2799 Only

Our Program Alumni Are Saying:

“The assessments provided so much clarity at the onset. I now know how to select the right roles that align with my strengths and strategically perform without burnout. This program and its tools have helped become more intentional.”

Elle K.

Industry: Chemical Manufacturing

"I was interviewing and passed over for jobs earlier this year. After reading your book and attending your classes, I HAVE LANDED MY DREAM JOB! I showed up more confident than ever. Not only that, I received a major pay raise and its only three miles from my home."

Miranda V.

Industry: Healthcare

“My communication to executives has increased beyond measure. Being able to clearly and concisely state the business case, key points and request, has strengthened my brand and credibility”

Lindsay J.

Industry: Automotive & Communications

“Who knew being my authentic self was actually outside of my comfort zone being in HR. I have embraced being authentically me, I started performing and focusing on intentional work that's aligned to the business strategy and as a result, I am up for a promotion!”

Karen H.

Industry: Utility

About Shayla N. Atkins,

CEO & Creator of the Program

Shayla Atkins is a dynamic leader, former Fortune 500 executive, and the visionary CEO of The Atkins Impact Consulting Firm. With extensive global experience and a proven track record as an HR senior leader, Shayla is renowned for transforming organizational cultures and equipping leaders to deliver exceptional business results.

Shayla is a highly sought-after expert in leadership development, workplace culture transformation, and organizational effectiveness, who is recognized for driving measurable business results through strategic leadership solutions. Under Shayla’s leadership, The Atkins Impact has become a go-to partner for organizations seeking to achieve transformational results through leadership and culture excellence in operational industries like construction, manufacturing, and oil and gas.

Her extensive experience includes partnering with industry-leading organizations to elevate leadership pipelines, enhance team dynamics, and build inclusive cultures that thrive in complex environments. Known for her ability to blend data-driven insights with human-centered approaches, Shayla has successfully helped companies reduce turnover, improve productivity, and foster sustainable growth.

Her ability to align leadership development with operational priorities makes her a trusted advisor to organizations navigating complex challenges in today’s fast-paced environment.

Shayla’s career in operational industries and client portfolio includes companies such as:

  • Procter and Gamble

  • Kimblerly Clark Corporation

  • Entergy

  • Cox Enterprises, Cox Automative, Cox Communications

  • Bartlette and Cocke General Contractors

  • And more!