Redefining Leadership Program

Modernizing Leadership Standards. Developing Future-Ready Leaders. Strengthening Business Outcomes.

Thank you for your interest in the industry-wide development program for early to mid-level leaders in construction. This is an immersive, high-caliber, and strategic professional and leadership development experience open to general contractors and subcontractors.


The program is Houston-based, hybrid with in-person and virtual development sessions, leadership labs, and a strengths-based curriculum.

Enrollment opens September 2025!

Exclusive Partnership with the American Subcontractors Association (ASA)

The Atkins Impact is partnering with the American Subcontractors Association - Houston Chapter to bring you a professional and leadership workforce development program uniquely designed to cultivate a pipeline of strategic, influential, and future-ready leaders.

This exclusive program, based in Houston, is uniquely tailored to meet the specific needs of the construction industry, setting a new standard for industry-focused development, that centers the individual and leading people.

Why Redefining Leadership?

Today’s leadership standards are grounded in 96-year old principles that are no longer meeting the demands of today’s evolving, complex and volatile business environment.

Under today's standards:

Poor leadership practices cost American companies ~$630 billion annually due to decreased productivity, turnover, and engagement

image/svg+xml Openclipart

By 2030, a failure to invest in mid-level leaders will deepen the succession gap, leaving businesses vulnerable to disruption and inefficiency

Companies with leadership that reflects the communities it serves:

Are 21% more likely to outperform their peers in profitability.

women-solid

Have 73% better decision-making and increased innovation.

Experience 35% higher returns on equity.

Our Mission: To Create Future Ready Leadership Pipelines

We are redefining leadership standards and modernizing leadership development by equipping leaders with actionable tools, transformative insights, and empowering experiences to lead authentically, influence boldly, and achieve strategic impact.

Our mission extends to partnering with organizations to cultivate inclusive, effective, and future-ready leadership pipelines, driving both individual and organizational success in a rapidly evolving world.

We Help Leaders:

Image

Reimagine what's possible

We equip leaders to break through limitations, envision bold opportunities, and redefine success on their terms, unlocking new levels of impact, potential and influence.

Image

Lead with purpose and intentionality

We empower leaders to cultivate a visionary approach to leadership, aligning their strategies with organizational goals and their personal values, while driving measurable outcomes in their teams and industries.

Image

Accelerate their careers authentically

We provide tailored tools, actionable strategies, and ongoing support for leaders to confidently rise through leadership ranks while staying true to who they are, ensuring sustainable, fulfilling career growth.

Alumni of the Redefining Leadership Program will be able to:

Enhance Strategic Savvy and Business Acumen

Increase your business acumen to amplify your expertise and talents; equipping you to lean into your strengths and align them with business objectives and contribute strategically to drive measurable results.

Perform Strategically and Increase Organizational Impact

Learn to perform strategically, not exhaustively; to select and excel in the right roles. You will intentionally deliver results that matter without sacrificing your well-being or credibility.

Elevate Personal Branding & Effective Communication

Build an authentic personal brand that commands trust, credibility, and respect. Learn how to showcase and articulate your value not just your tasks, and advocate for yourself and others with clarity, confidence, and impact.

Expand Visibility and Strategic Influence

Build the right relationships to cultivate intentional visibility that amplifies your influence and propel your career. These skills will empower you to contribute to high-impact projects and broaden your network.

Strengthen Emotional Resilience and Self-Awareness

Refine your emotional intelligence, self-awareness, and self-regulation. Foster and build thriving relationships and confidently navigate complex personalities and styles.

Strengthen Decision-Making and Problem-Solving Agility

Enhance critical thinking to analyze challenges, make confident decisions, take calculated risks, adapt under pressure and deliver impactful outcomes for yourself, your teams and organizations.

Build a Supportive Network

Form lasting connections with like-minded women leaders across the industry. Build collaborative learning experiences and share insights for growth and development.

This program is uniquely designed for leaders in construction who are:

Image

Emerging Leaders:

Early-career leaders, such as supervisors, who are seeking to build foundational leadership skills and confidence to lead with impact.

Image

Mid-Level Leaders:

Managers, senior managers, and directors ready to enhance their leadership influence, strategic thinking, and ability to drive results.

Image

High-Potential Talent:

Leaders identified in succession planning pipelines who are preparing for advanced leadership roles and greater organizational impact.

Image

Ambitious Aspiring Executives:

Rising leaders with a vision for senior leadership who want to strategically accelerate their career growth and readiness.

Image

Leaders Navigating Challenges:

Professionals facing imposter syndrome, burnout, perfectionism, or career stagnation, seeking tools and strategies to overcome barriers and thrive in male dominated spaces.

Image

Leaders Committed to Growth:

Leaders who aim to elevate their leadership effectiveness, build readiness for future roles, and lead authentically while driving meaningful results.

This Program Includes:

  • 6 month curriculum, cohort based program (January - July )

  • Leveraging the power of an in-person community with leaders across the construction industry

  • Houston based, in person and virtual bi-weekly 90-minute development sessions

  • Strengths assessment to uncover your unique strengths for strategic career growth and acceleration

  • Kolbe assessment to determine decision making style to boost your contribution and impact w/out burnout

  • Growth assignments for real world application and immediate results

  • Graduation ceremony, awards and certificate of completion to celebrate YOU!

  • Discounted ticket to the "Leadership Redefined" Conference in August here in Houston!

  • Facilitation by leadership experts and certified coaches

For Members and Non-Members Together:

For ASA Members

$2299

For Non-Members

$2799

Need To Convince Your Boss? Download the Request For Sponsorship Letter

Our Program Alumni Are Saying:

“The assessments provided so much clarity at the onset. I now know how to select the right roles that align with my strengths and strategically perform without burnout. This program and its tools have helped become more intentional.”

Elle K.

Industry: Chemical Manufacturing

"I was interviewing and passed over for jobs earlier this year. After reading your book and attending your classes, I HAVE LANDED MY DREAM JOB! I showed up more confident than ever. Not only that, I received a major pay raise and its only three miles from my home."

Miranda V.

Industry: Healthcare

“My communication to executives has increased beyond measure. Being able to clearly and concisely state the business case, key points and request, has strengthened my brand and credibility”

Lindsay J.

Industry: Automotive & Communications

“Who knew being my authentic self was actually outside of my comfort zone being in HR. I have embraced being authentically me, I started performing and focusing on intentional work that's aligned to the business strategy and as a result, I am up for a promotion!”

Karen H.

Industry: Utility

About Shayla N. Atkins,

CEO & Creator of the Program

Shayla Atkins is a dynamic leader, former Fortune 500 executive, and the visionary CEO of The Atkins Impact Consulting Firm. With extensive global experience and a proven track record as an HR senior leader, Shayla is renowned for transforming organizational cultures and equipping leaders to deliver exceptional business results.

Shayla is a highly sought-after expert in leadership development, workplace culture transformation, and organizational effectiveness, who is recognized for driving measurable business results through strategic leadership solutions. Under Shayla’s leadership, The Atkins Impact has become a go-to partner for organizations seeking to achieve transformational results through leadership and culture excellence in operational industries like construction, manufacturing, and oil and gas.

Her extensive experience includes partnering with industry-leading organizations to elevate leadership pipelines, enhance team dynamics, and build inclusive cultures that thrive in complex environments. Known for her ability to blend data-driven insights with human-centered approaches, Shayla has successfully helped companies reduce turnover, improve productivity, and foster sustainable growth.

Her ability to align leadership development with operational priorities makes her a trusted advisor to organizations navigating complex challenges in today’s fast-paced environment.

Shayla’s career in operational industries and client portfolio includes companies such as:

  • Procter and Gamble

  • Kimblerly Clark Corporation

  • Entergy

  • Cox Enterprises, Cox Automative, Cox Communications

  • Bartlette and Cocke General Contractors

  • And more!