Join Us at the Leadership Redefined Conference | Houston, TX | August 26 2025

Changing Together

Today’s leadership standards

are grounded in 96-year-old principles that fail to meet the demands of our evolving and complex business environment.

Under today's standards,

the stark numbers tell the story:

Poor leadership practices cost American companies ~$630 billion annually due to decreased productivity, turnover, and engagement

only 25% of senior leadership positions are held by women in the U.S.

over 40% of women executives report burnout from navigating outdated expectations.

Why Leadership

Redefined?

We don’t just revisit old ideas; we reimagine leadership for today’s complex and fast-paced business environment. By taking the foundational elements of success, like Harvey Coleman’s P.I.E. model, and advancing them to reflect today’s workforce and workplace, we’ve created S.P.I.C.E.—a framework designed for women to lead with strategy and authenticity:

  • Savvy: Strengthen your business expertise and translate your talents into measurable impact.

  • Performance: Focus on what drives results, letting go of the need to overwork or overprove.

  • Image: Develop an authentic leadership presence that earns respect and opens doors.

  • Communication: Refine your ability to influence, inspire, and drive meaningful outcomes.

  • Exposure: Build relationships and visibility that open doors to meaningful opportunities

A Conference Designed

for Today’s Leaders

Leadership today requires fresh thinking and innovative approaches. Traditional models, rooted in outdated philosophies, don’t address the realities of modern workplaces or the unique challenges women face. From limited access to opportunities to the pressure of overperforming, the barriers are clear—but they’re not insurmountable.

This is more than a conference—it’s a movement to transform leadership standards and equip women with the strategies to lead boldly, authentically, and effectively.

Founded and

Created by

Shayla N. Atkins

Leadership Redefined isn’t just a professional event—it’s personal.

Shayla N. Atkins, a dynamic leader and former Fortune 500 executive, founded this conference because she’s lived the realities so many women face. Naturally introverted, Shayla spent a decade conforming to corporate expectations—codeswitching, hiding her heritage, and emulating extroverted traits she believed were necessary to succeed.

It worked, but it came at a cost: exhaustion and burnout. When Shayla made the decision to align her leadership with her values, build authentic relationships, and leverage her unique strengths, everything changed. She rose to become a global senior leader, proving that leadership success doesn’t require sacrificing authenticity.

Now, Shayla is on

a mission to help

other women

do the same.

As the visionary CEO of The Atkins Impact Consulting Firm, Shayla has a proven track record of transforming organizational cultures and equipping leaders to deliver exceptional business results. Known for her ability to blend data-driven insights with human-centered strategies, she has helped companies in industries like construction, manufacturing, and oil and gas reduce turnover, improve productivity, boost operational excellence and foster sustainable growth.

Under Shayla’s leadership, The Atkins Impact has become a go-to partner for organizations seeking to achieve transformational results through leadership and culture excellence in operational industries. Her ability to align leadership development with operational priorities makes her a trusted advisor to organizations navigating today’s complex challenges.

This August, join a community

of ambitious women leaders

who are redefining what leadership looks like. Gain practical tools, build powerful connections, and walk away ready to lead authentically, influence boldly, and thrive in your career.

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