Join Us at the Leadership Redefined Conference | Houston, TX | August 26 2025
Changing Together
presented by
A Conference Designed
for Today’s Leaders
Today's leadership and career standards are grounded in 100 year old principles that fail to meet the demands of our evolving environment and the complex challenges women face.
Leadership today requires fresh thinking and innovative approaches. From limited access to opportunities to the pressure of overperforming, isolation, proving credibility, having a voice, the barriers are clear—but they’re not insurmountable.
This is more than a conference—it’s a movement to transform leadership standards and equip women with the strategies to lead boldly, authentically, and effectively.
Under today's standards,
the stark numbers tell the story:
Poor leadership practices cost American companies ~$630 billion annually due to decreased productivity, turnover, and engagement
only 25% of senior leadership positions are held by women in the U.S.
over 40% of women executives report burnout from navigating outdated expectations.
Founded and
Created by
Shayla N. Atkins
Leadership Redefined isn’t just a professional event—it’s personal.
Shayla N. Atkins, a dynamic leader and former Fortune 500 executive, founded this conference because she’s lived the realities so many women face.
As a naturally introverted woman in Fortune 500 leadership, she learned to:
-Code-switch her communication style in every meeting
-Hide aspects of her heritage to "fit in"
Emulated extroverted traits until she was exhausted and burned out
-Prove her worth twice as hard for half the recognition
It worked through middle management, but then everything froze, including her career and health. Then the growing realization that if she felt this way, thousands of other women leaders did too.
The turning point came when Shayla decided to lead authentically instead of people pleasing. She aligned her leadership with her values, built genuine relationships, and leveraged her natural strengths. Not only did her results improve—her energy returned.
She rose to become a global senior leader, proving that leadership success doesn’t require sacrificing authenticity.
That's when she realized: What if women didn't have to choose between authenticity and advancement? What if the problem wasn't women's leadership style—but the outdated standards measuring it?
Now, Shayla is on
a mission to help
other women
do the same.
As the visionary CEO of The Atkins Impact Consulting Firm, Shayla has a proven track record of transforming organizational cultures and equipping leaders to deliver exceptional business results. Known for her ability to blend data-driven insights with human-centered strategies, she has helped companies in industries like construction, manufacturing, and oil and gas reduce turnover, improve productivity, boost operational excellence and foster sustainable growth.
Under Shayla’s leadership, The Atkins Impact has become a go-to partner for organizations seeking to achieve transformational results through leadership and culture excellence in operational industries. Her ability to align leadership development with operational priorities makes her a trusted advisor to organizations navigating today’s complex challenges.
This August, join a community
of ambitious women leaders
who are redefining what leadership looks like. Gain practical tools, build powerful connections, and walk away ready to lead authentically, influence boldly, and thrive in your career.
thank you to our sponsors & strategic partners
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